By Jason Bullen
Senior Jonathan Serna won two awards and was also given a unique opportunity to hone his skills in digital filmmaking and storytelling. Serna was awarded the US Bank for Creativity Award along with five-hundred dollars from the Palm Springs Art Museum for his poster/video piece titled “Self-Loathing Narcissist.”
On Saturday, Sernas short film, “The Take Over” won first place in the Tales of Cathedral City student film festival. Serna was awarded a trophy and a new video camera. “The Take Over” will be screened regularly before feature presentations at the Mary Pickford Theatre.
To top off the weekend, Serna was hired as a videographer for the Coachella Valley Music and Arts Festival. During El Paseo Fashion Week in March, Serna used his networking skills and portoflio to earn a position at Coachella. With an all access pass, Serna was able to attend both festival weekends where he was responsible for filming various art exhibits. He was also given the opportunity to use the time to create his own independent projects.
Jonathan Serna’s event-filled weekend was the result of hard work and time put into building his skills and learning professionalism, something that is the goal of all DATA students.